Identity
Red Bull Music Academy
X Sónar 2012

 

Ever since 2005, as summer rolls around and the days get longer, the Red Bull Music Academy teams up with Sónar, to set things off at Barcelona’s original and best electronic music festival with a couple of sacks of fresh hickory shavings, and host a gathering of friends past and present around the Academy BBQ. It’s less ice-grill and more charcoal briquet, as toasts are made to the forthcoming three days of musical madness with a tuna steak and a glass of cold beer.

Visual identity and artwork for the 2012 edition by David & Paul

Red Bull Music Academy and it’s spin-offs are developed, programmed and produced by Yadastar.